One of the questions I'm most asked is "what do I need to do to boost my business?". Of course, there's not a simple answer to that question without taking a look at what they are doing now to drive customers to their business or service. The top 4 most common problems I see happening with small business in Austin, Buda and Kyle areas are;
1) Websites are outdated and not frequently updated. (If ever)
2) Websites are not optimized with social buttons or links to Linkedin, Facebook, Yelp etc.
3) No fresh content or outside blogs
4) No Strategy or Marketing Plan
There are countless opportunities to help MainStreet business become more visible on the internet - which is where most people start their search for anything now. I don't know about you but I haven't opened up a real phone book in years, and neither do most people!! If your spending money on old fashioned, out dated marketing and mail-outs, you are wasting your money and probably frustrating the recipients of the 'junk mail'.
The really great news is that most social sites and popular venues that you should be listed on are free! Of course, many have a "premium" package but you don't have to buy into anything like that. You just need to get yourself/business on the right places. That old school and real school "word of mouth" is still good and because of the internet, it travels at the speed of your internet connection!
I'm sure you've noticed a lot of your facebook friends "check in" at places... There are tons of resources available to get yourself on the map, so to speak. You can ask your clients or customers to check in when they arrive. Facebook deals also encourage check-ins as do many others.
The number of ways to freshen up your marketing plan and get your business on the right road will astonish you!
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